The Feed Check:
Content Strategy Blueprint
Your personalized, full-picture content and messaging playbook—so your brand finally shows up the way it’s meant to.
what it is
A clear, customized content strategy that turns your ideas into an actual plan—so you can finally stop winging it and stop convincing yourself that template was “good enough.”
This is the strategy you thought you were getting from that course, webinar, or Notion doc with 27 tabs—but it’s actually built for you.
Your voice. Your goals. Your audience. Your brand.
Because you don’t need more random ideas or recycled “just post value” advice—you need a plan that helps your content hit on purpose (and still sound like you when it does).
Let’s talk about it…
You’ve outgrown the “just post and pray” era.
Your brand’s grown. You’ve evolved.
But your content? Still sounds like a version of you from two business eras—and at least one niche pivot—ago.
The message feels fuzzy. The voice? Off. The ideas? Still chillin’ in your Notes app—half-formed, half-forgotten, and fully ignored.
Whatever the reason, you’re tired of spinning your wheels…and honestly? If you have to post one more carousel into the void just to keep the algorithm fed, you might actually scream.
And sure—you could repurpose that same carousel again.
But we both know it’s giving “meh” at best.
This isn’t just a content clean-up.
It’s a strategic reset, grounded in your right now brand and your next-level goals. A plan that reflects how far you’ve come—and where you’re headed.
No more winging it. No more overthinking what to say or guessing what to post. Just a clear, customized strategy that connects the dots between your voice, your offers, and your people—without sucking the life out of your feed.
Who it’s for
The Content Strategy Blueprint is for creatives, small businesses, and content-led brands. For the people doing the most—and ready for their content to do more, too.
✔️ You have an offer, audience, or brand direction—but the content hasn’t caught up yet
✔️ You’re tired of posting “just to stay visible” and hoping it magically clicks
✔️ You want real structure (but not a one-size-fits-none formula)
✔️ You need your content to sound like you and connect with the right people
✔️ You crave consistency and clarity—but only if it still feels aligned
✔️ You want to be known for your work—not just your latest reel
What this isn’t
❌ A visual rebrand
We’re not talking fonts, colors, or logos. This is about the message—not the moodboard.
❌ Caption copywriting or full content creation
You’ll walk away with clear content direction, not a folder of finished posts.
❌ A live call or strategy jam session
This is a solo, behind-the-scenes deep dive—not a Zoom marathon.
❌ Social media management
We’re setting the strategy, not scheduling the posts.
👉🏽 Need help turning this into actual content? Check out the [Content Creative Sprint].
What’s included:
Full-Scope Brand & Content Audit
Up to 6 social platforms, your website, and your core brand messaging—all reviewed through a strategic lens. What’s working? What’s missing? What needs a glow-up? We’ll map the whole thing.
Custom Content Pillars & Messaging Themes
No recycled formulas here. Just brand-aligned content categories and messaging focus areas that make showing up feel way more doable—and way more you.
Voice & Platform Guidance
A breakdown of your brand tone, writing cues, and platform-specific tips so your content actually sounds like you (without second-guessing every post).
Strategic Direction for Formats & Focus
We’ll map out what kinds of content you should be creating, where it makes the most sense to share it, and why it supports your goals.
Editable Google Doc (aka your Strategy Playbook)
A clean, easy-to-reference doc you can use solo or pass along to your team. This is the guidebook that keeps your message on track and your content aligned.
📌 Optional Add-On: Loom Walkthrough
Want a behind-the-scenes breakdown of your strategy? Add a personalized walkthrough to hear the thought process and get a clear sense of how to apply it.
📌 Optional Add-On: Email Content Strategy
Want your email content to work with your brand strategy instead of feeling like a siloed task? This add-on covers messaging, structure, and content planning—whether you’re sending sales emails, nurture flows, or newsletters.
📌 Optional Add-On: Blog Strategy
Want your longform content to pull its weight? This add-on outlines how to structure, plan, and create blog content that supports your goals (and doesn’t just collect dust on your site).
Why it works
✨ Alignment – Your content should feel like you and work like it’s meant to—this helps you bridge both.
✨ Clarity – Know what to say, why it matters, and how it supports your goals (instead of just filling the feed).
✨ Confidence – No more winging it. You’ll leave with a plan that’s actually built for your brand.
Perfect for you if…
✔️ You’ve outgrown just the templates and trends—you’re ready for a strategy that actually fits
✔️ You want your content to sound like you, work with intention, and not take 5 hours to write
✔️ You’ve got offers and ideas, but need the throughline that makes it all make sense
✔️ You’re ready to show up with confidence and clarity, not just “vibes and hope”
✔️ You don’t want to be famous—you want to be known for what matters
This isn’t for you if:
✖️You’re still figuring out your core offer, audience, or brand identity
(Voice Notes might be a better first step before building a full strategy.)
✖️ You’re looking for full content creation, visuals, or ongoing management
(You might be better served by a hands-on implementation offer—check out the Content Creative Sprint.)
✖️ You’re not ready to review your brand and content with fresh eyes—or open to changing what’s not working
(This is a strategy-first service, built on clarity, not comfort.)
✖️ You’re hoping for a quick fix instead of a strategic foundation
(This isn’t a band-aid—it’s the playbook your future content will thank you for.)
How it works
Inquiry Form + Pre-Qual Check
You’ll fill out a short form to see if we’re a fit—and I’ll make sure this is the right offer for your needs.
Onboarding + Intake
If we’re aligned, you’ll get a welcome email with intake questions, asset requests, and your delivery timeline.
Audit + Strategy Build
I’ll review your platforms, messaging, and digital footprint, then build out your custom strategy doc.
Delivery
You’ll receive your Content Strategy Blueprint via Google Doc—with the option to add a Loom walkthrough for extra clarity.
You implement (or pass it to your team!)
This is a plug-and-play strategy you can use right away—or hand off for a smoother execution workflow.
Why it matters
Realignment
Reconnect your messaging, content, and goals—so you can stop spinning and start showing up with intention.
Creative Direction
No more blank-page panic or last-minute scrambles. Your strategy gives you a clear flow and fresh inspiration across platforms and formats.
Implementation Clarity
Whether you’re creating on your own or passing it off to a team, this isn’t just a doc—it’s a direction. Easy to reference, easy to build from, and flexible enough to grow with you.
Confidence
You’ll know what to say, how to say it, and where to show up—so your content actually feels good to create (and sounds like you, too).
What’s Included
—And What You Can Add On
Price $1150
A fully custom strategy doc based on your brand, your voice, and your audience—complete with platform-specific insights, messaging alignment, and strategic clarity that guides everything you post going forward.
Optional Add-Ons:
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📹 Loom Walkthrough – $75
Want to hear the “why” behind the plan? Add a recorded walkthrough that explains your strategy doc—so you’re not left guessing how to use it.
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📝 Blog Strategy Add-On – $150
Bring your long-form content into the fold with blog topics, formats, and structure that align with your message and momentum.
✉️ Email Strategy Add-On – $150
Add direction for your newsletters, nurture sequences, or other email marketing efforts—mapped to your brand voice and content goals.
Ready for your “OHHH, that’s it” moment?
Let’s build a strategy that sounds like you, reflects where you’re really headed, and actually gets you there—without the content chaos.
Click below ↓ to submit your quick inquiry form. I’ll personally review your request and follow up within 2 business days with next steps.