UGC Strategy
Content Direction for Brands That Want UGC That Works
Already using UGC (or want to) but not seeing results? I’ll help you shape the brief, refine the vision, and build a plan that actually aligns with your brand goals.
what it is
Not all UGC is created equal—and most of it isn’t performing the way it could be.
If you’re getting content that looks good but doesn’t land, or if you’re not even sure what kind of UGC would work best for your brand, this offer helps you shift from “let’s try it” to “here’s the plan.”
What’s Included:
(based on scope)
☑️ UGC strategy audit + brand alignment review
☑️ Recommendations for format, style, creator types, and tone
☑️ Support creating or refining your creator brief(s)
☑️ Usage, licensing, and publishing notes
☑️ Delivery in Google Doc format
☑️ Optional: 1:1 consulting call add-on
Perfect for you if
✔️ You’ve already tried UGC, but the results were mid
✔️ You don’t know how to brief creators in a way that aligns with your brand
✔️ You’ve got product, offer, or service UGC—but no idea how to repurpose or publish it
✔️ You’re ready to make UGC part of your actual content strategy—not just an experiment
This isn’t for you if:
✖️ You’re looking for someone to create the UGC (see UGC Creation instead)
✖️ You want full influencer management or paid creator recruitment
✖️ You don’t yet have a clear brand voice, offer, or audience direction
How it works:
Fill out a short form so I can get a read on what you’re using, what’s missing, and what needs a better plan.
If it’s a fit, I’ll send over a scope + quote and we’ll get to work.
